1

Buy.at People - Kevin Cornils , Tyson Pearcey, Steve Brown, Malcolm Cowley

Monday, June 23rd, 2008

Whatver you think about Buy.at you can’t ignore their growth. So here is a little overview of some of the people who have contributed to it. Sorry Warrick, Chris, Chris, Paul etc etc…maybe do yours later:)

So now a serious post:) Sorry if some of the details are not quite correct

Background

Buy.at is part of the Advertising.com business within AOL’s Platform A and is one the leading UK specialist affiliate marketing networks.

Clients include leading UK brands such as John Lewis, Lloyds TSB, HMV, Littlewoods, M&S, Play.com, 3 mobile, the AA, Sky, T-mobile and Virgin Media.

Following a move into the US, TicketMaster was their first big catch.

With offices in London, Newcastle and the US, the business has grown very quickly from 25 staff to 70+, with plans to expand into European markets as well.

This is just a quick outline at 4 of the key figures behind Buy.at (note that recent changes at the top mean that Buy.at have lost founders Steve Brown and Malcolm Cowley’s services).

Steve Brown (Chief Operating Officer)

Steve was a joint founder of Buy.at with original memeber being he brother Dave, Malcolm Cowley and Paul Fellos. He led the firm until 2006 when Kevin Cornils took over the reins following an equity investment by DFJ Esprit Capital.

Steven’s impressive academic record includes 2 Physics degrees, a B.Sc. from the University of Bristol and a Ph.D from Liverpool, which led to work as a Physicist at the Rutherford Appleton Laboratory.

A change of direction resulted in Steve’s qualification as a Chartered Accountant and a five year stint at KPMG.

Steve is married, lives in Reading and is a keen hockey player.

Malcolm Cowley (Director, Strategic Accounts)

Malcolm was one of the founders of the Buy.at, with Steve Brown and has played a significant role as Director of Strategic Accounts, acquiring new business and working with key clients.

Over a period of a few years, he delivered over 1/2 of the company’s turnover and also provided on-going consultancy to buy.at’s largest blue chip clients.

Malcolm moved down to London from Newcastle in 2006, and then played a key role in Buy.at’s move into the United States in 2007. At that time he moved full-time to New York.

As an ambassador both for Buy.at and for the affiliate marketing industry as a whole, Malcolm can be found at key industry events such as Affiliate Summit, conducting interviews on webmaster radio and generally being active within the community.

Kevin Cornils (Chief Executive)

Kevin joined buy.at as Chief Executive, taking over leadership role from Steve Brown, in August 2006 following a large equity investment from DFJ Esprit Capital.

He previously worked as Managing Director (Europe) at Match.com - a subsidiary of Interactive Corp, one of the world’s major e-commerce companies. At Match.com, Kevin led the development of the business to become a market leader in Europe in the online personal ads/match-making arena.

At buy.at, Kevin’s main focus is to build on the previous success of the company and develop continued growth in online sales for Buy.at’s clients.

Kevin is also a double degree holder - an MBA from Harvard Business School and a Bachelors degree in International Economics from Georgetown University.

Kevin is based in London where he lives with his wife and daughter.

Tyson Pearcey (Director, Business Development)

Tyson also joined buy.at in 2006, as Director of Business Development. Tyson’s focus is to drive the company’s growth by forming and strengthening relationships with advertisers and affiliates, and in helping to build merchant recruitment.

Prior to 2006, Tyson had gained significant experience within the affiliate industry, having co-founded OMG affiliate network and Affiliate Marketing UK Ltd. He has also previously worked for Bell Canada where he helped develop various web and cost-per-click solutions.

Tyson is a massive fan of the Toronto Maple Leafs, and can also be occasionally found prowling around the Acorn Domains forums.

Technorati Profile


One Response to “Buy.at People - Kevin Cornils , Tyson Pearcey, Steve Brown, Malcolm Cowley”

  1. julian said on June 23rd, 2008 at 10:31 pm

    I gave up using buy.at about 3 years ago because of the shocking affiliate API. maybe they’ve sorted their act out now - just had a quick look nooo..

Leave a Reply

How do I change my avatar?

Go to gravatar.com and upload your preferred avatar.