Doug’s Mouthpiece - Droug.co.uk

Branding bidding fun

Paid search written by Doug Scott

So you are Marks and Spencers and you decide you want some flower traffic.

Options:

1. Bid on lots of flower terms

2. Bid on interflora

Solution:

2

Problem

Interflora takes M & S to court

Doug - is this a presidence

Playing round with PPC

Paid search written by Doug Scott

Over 3 years since I did anything in PPC so as I am sitting bored I have started playing with it again.  The model still looks the same to me:

load up 1000’s of keywords, millions is better

stick them on broad, phrase and exact, remove the negatives

spend some cash

see what happens

remove the junk, add more negatives, add more terms related to ones that work

Obvioulsy if you are bidding on brand, then just wait for money:)

Anyway nice little tool that a mate showed me, if you use it I’ll by him a beer as its got affiliate tracking on it. Scarily simple once you get your head round it.

NICE PPC TOOL CLICK HERE

Doug playing at ppc again

Double paying - being in organic and paid

Paid search written by Doug Scott

We have been trialing this for months and our results are quite simple:

• If term is generic and you are number 1 in the organic results and term is cheap then be in paid.
• If term is generic and you are number 1 in the organic results and term is expensive then do not be in paid.
• If term is generic and you are not number 1 in the organic results then be in paid.
• If term is your brand then be in paid

A more in depth study about Mozilla is here
Doug plays with paid search