Loading ...Duncan Jennings - eConversions
Duncan started life in Newcastle…good start:) So another blood Geordie…dam we are good at this industry. Here is is house:)
He started Web development at the age of 17, and continued to build sites for fun while studying Management at Leeds University. …saddo.
Duncan, Max and Daniel…Daniel I believe owns part of Welovelocal, sorry Daniel couldn’t find your life:)
As he began to develop a more business-like approach to Web development, together with an entrepreneurial flair, Duncan saw potential in income arising from placing affiliate adverts on ‘niche’ Websites. Early success in the travel sector was promising but limited by the number and breadth of sites that he could efficiently develop and host. …plus some of his sites got thoroughly whacked by Google.
With the rise of Google Adwords and Adsense, Dunc identified early on an opportunity to move away from specific Website development to focus on purchasing traffic and driving visitors direct to the advertiser. This removed a bottleneck from his process and allowed him to concentrate his efforts on identifying markets, affiliates and on effective positioning and marketing of campaigns.
From this base, Duncan established and sold a number of Web businesses. He flogged a domain registration business when the prices of domains dropped to give away prices. In 2003 he founded eConversions with his brother Max Jennings and Richard Foister, to target a rapidly expanding UK affiliate market. Since that time, they have moved successfully into the worldwide market, promoting affiliate networks and major Blue Chip across a number of language markets.
As well as paid search, eConversions is trying to develop specific sites to attract and drive traffic to merchants. In 2007 they sold www.travel-library.com to expedia for an undisclosed amount, but probably between 7 and 8 figues. £££££££££. The site was simply an adsense “spam” site, but with user generate content, it’s traffic was growing massively and expedia with their hat on, “we have not got a clue” decided to buy it and put some tripadvisor ads on it.
They then sold a part share of www.welovelocal.com to GCap, the largest commercial radio network in the UK with over forty radio stations including Capital 95.8, XFM and Classic FM. Basically GCap had no idea what to do about this stuff online, so they thought they would bung Dunc and the boys some cash and then plug the site on the radio. Great respect to the GCap lot as they partnered with some smart guys for not a lot of cash….you should have asked for more:)
eConversions now employs more than 20 people from their thin long London office up some old stairs, with some work probably outsourced to some indians. They won 2 awards in the 2007 A4U Affiliate awards and one award at the 2008 awards, but they decided to goto Las Vegas instead of getting their reward….now thats when you get cocky you can do that. Duncan has featured in industry and mainstream press worldwide.
He is one of the brightest and nicest guys I know and will one day have hundreds on millions in cash and then become a politician, so he can say lots but say little.
That is assuming that the stress does not get him first.
Doug still broke
Some more words you may have searched on related to this:)
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In 1997, along with to close friends Chris and Will I formed the band Coldplay. However differening musical opinions, and my commitmemnt to fossil fuels made my relationship with Chris untenable.
I left the band before the release of the first album and was given no credit at all for the song Yellow which up until my departure was going to be called Brown.
I put down my bass guitar and got into the world of the Inter web in around 2000.
Hope that clears things up. ;)