Loading ...Google to launch comparator
Its happened:
http://www.google.co.uk/help/merchantsearchbeta/compare.html
Now this makes life interesting for anyone who owns a comparator business, like ourselves.
Does it now mean that Google have now legitimised our business models and we should just wait for the companies who have large traffic but don’t wish to run comparators to knock on our doors to buy us or use our feeds?
Also how does this effect Google and it’s core ppc business. The beauty of ppc is that the price gets driven up to a point that merchants make little cash, and in many cases loose money….either by being stupid or wanting branding. PPC in some cases also comes out of a companies marketing budget. CPA models such as many comparators use comes out of a companies sales channel and hence is tracked for profit.
Anyone know how google are charging?
Doug thinking
Two words in the style of Alistair Darling: “We’re doomed!” - http://www.youtube.com/watch?v=g4MGRBAnYvM
These days google is more like a giant web site than a gateway to the web.
Worryingly they probably wont run an API for this. Even the best automatic framework can’t compare without human intervention.
Loans, insurance, mortgages, travel (like farchase). All lovingly handpicked and maintained by Google. The chosen ones will be happy.
Maybe a band aid for google and their battle to clean up the search and serve (worryingly) what it thinks are the most relevant. Just like local.
Quite hypocritical then for Google to have a whinge about price comparison sites being a “poor user experience” on their Adwords Guidelines…