May 09
My head really is starting to hurt now:)
A visitor can do lots of visits before making a sale, so who should be attributed for the sale
Affiliate content site
Affiliate ppc campaigns
Brand Bidding Group PPC campaigns
Merchants PPC campaigns
Merchants organic site
Cashback site
Banner display
So if you are a merchant who you going to pay for the sale?
Doug with a sore head







May 9th, 2008 at 8:00 pm
Bless your cotton socks Doug, maybe go more CPC or CPM. It has less headaches who gets attributed with the CPA commission or tracking concerns. Hybrids would be ideal, but CPC or CPM to compliment might be the Nurofen you need.
May 9th, 2008 at 8:41 pm
The last man standing! :)
May 9th, 2008 at 9:41 pm
Doug,
This is where Web Analytics becomes your best mate.
Cheers
Eran
May 10th, 2008 at 2:21 pm
Cheers Paul.
A nasty dilemma for a merchant if they understood the implications
Doug