Use a PR story and get 14000 links
Good old Lyndon at www.cornwallseo.com has written a great piece of link bait for those boys at money.co.uk….it didn’t take the money.co.uk boys after that $2.4 million spend to go and create some fun and get some links.
So here is the storey he created:
13 Year Old Steals Dad’s Credit Card to Buy Hookers
Now Lyndon has pulled the storey from his site of what he did, but basically it is:
create an interesting storey
get all your friends on the social networking sites to plug it - Lyndon has lots..it helps
keep plugging and hope it goes viral…this one went massive and the storey ran on Fox news, here is the video:
Now money.co.uk have their 14000 inbounds they can start hiding the anchor text links:)
Here is what Lyndon said originally before the noise:
None of it is true, it’s a completely made up yarn. How do I know? I wrote it. It’s what I do for a living. I write content for websites which creates a buzz and hopefully gets links and people to the intended target.
The story was specifically crafted to appeal to the online crowd and included a number of “hot buttons” which resonated with people of a certain mindset.
Pandering to prejudices? Absolutely.
The intention was to create something so unbelievably magnetic that people had to pass it on and tell others in the form of linking to it, sticking it on their TV show, printing it up, and chatting about it on a radio show.
Did I know the story was going to be this big? No of course not, but it is what I aim for. Whether or not a piece of content goes viral is not up to me. The factors which decided the success of such a thing are too numerous to quantify and compute.
Doug wondering if Lyndon’s fees have gone up or is he hiding from Google
money co uk
money.co.uk
www money co uk
www.money.co.uk
Use such techniques at your peril, have you not spotted the stink this has kicked up in the SEO world. Google’s Matt Cutt’s had a few things to say about it.
I love linkbait, viral stuff and use it all the time to get some cheap inbounds. I have yet to have a massive success like this one but I have had a Ferrari related story in the national press.
Did you see this one doing the rounds, a viral from nintendo http://www.youtube.com/watch?v=rUIK7wRxPtE
Agreed Dio it’s scary stuff and lying to create a story is not something I would condone….but imagine it goes on lots on a smaller scale.
Not something that we would like to try…to scary:)
Nice Lee:)
They now dont rank for their own title tag of their homepage neither do they rank for the title of their story
TITLE TAG OF HOMEPAGE SERPS
http://www.google.com/search?client=opera&rls=en&q=compare+loans,+credit+cards,+mortgages,+car+%26+home+insurance&sourceid=opera&ie=utf-8&oe=utf-8
TITLE OF THEIR ARTICLE SERPS
http://www.google.com/search?hl=en&client=opera&rls=en&hs=EWZ&q=13+Year+Old+Steals+Dad%27s+Credit+Card+to+Buy+Hookers&btnG=Search
They’ve got no PR on their article page, I assume it had some at some point, can’t remember?
Should the onion be deindexed next? This is complete bull. I’m not surprised Fox put it on their news channel, their content is more or less digg with more sex anyhow…